| Level | Item |
| Ref No | GUA/9/1/1/76 |
| Title | Berliner |
| Date | September 2005 |
| Extent | 2 VHS and 2 mp4 (17.1 MB and 17.7 MB) |
| Creator Name | Guardian Newspapers Limited |
| DDB London |
| Description | Six versions of a colour advert with sound for the Guardian's Berliner redesign which occured on 12 September 2005. The advert features an animated paper and it's 'live' contents. The advert features upbeat music.
a). Commentary: "The Guardian has changed." The advert ends with the broadsheet Guardian being cut down in size to the Berliner format and the strapline: 'new thinking.' Duration: 50 seconds. The advert starts at 00.16 on the mp4 file.
b). Similar to a). but a shorter edit. Duration: 10 seconds. The advert starts at 01.07 on the mp4 file.
c). Similar to a). but a shorter edit focused on the Guardian's sport coverage. Commentary: "A dedicated sport section everyday. The Guardian." The advert ends with a shot of the Guardian in Berliner format and the strapline: 'think sport.' Duration: 10 seconds. The advert starts at 01.20 on the mp4 file.
d). Duplicate of a). Duration: 50 seconds. The advert starts at 00.09 on the mp4 file.
e). Duplicate of b). Duration: 10 seconds. The advert starts at 01.00 on the mp4 file.
f). Duplicate of c). Duration: 10 seconds. The advert starts at 01.13 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Format | Electronic record |
| Video recording |
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