Ref NoOBS/9/1/1/36
TitleBritish Prime Ministers
DateApril 1989
Extent1 mp4 (8.1 MB); part of 3 VHS, 2 DVD and 2 mp4 (143.6 MB & 248.4 MB) & part of 1 Umatic and 1 mov (2.75 GB)
Creator NameThe Observer Limited, 1917-1993
DescriptionFive copies of a colour advert with sound, showing Britsh Prime Ministers wearing angry facial expressions, set to classical music:

a. The advert shows a series of still black and white photographs of 9 British Prime Ministers, from William Pitt the Younger to Margaret Thatcher, each slowly morphing into shots of the person wearing an angry or miserable expression.

Commentary: "Since 1791 there have been 57 Britsh Prime Ministers. The Observer has annoyed every single one of them. Can you think of a better reason to read a newspaper?"

(Unspoken) tagline: "A different set of values. A different kind of paper."

The advert starts at 10.51 on the 'Historical Reel 1976 - 1989' mp4 file. Duration: 37 seconds.

b. Duplicate of version (a) with a shorter end frame on the 'Historical Reel 1985 - 1995' VHS and mp4 file.The advert starts at 07.38 on the mp4 file. Duration: 30 seconds.

c. Duplicate with green tint on a separate VHS tape and mov file. The advert starts at 02.33 on the mov file. Duration: 34 seconds.

d. Duplicate of version (c) on the same VHS tape and mov file. The advert starts at 03.21 on the mov file. Duration: 44 seconds.

e. Duplicate of versions (a & b) on a separate VHS and mp4, with the picture off-centre in the frame. The advert starts at 0.01 on the mp4 file. Duration: 38 seconds.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
Related Materiala) Also included on the VHS, DVD and mp4 file are Observer adverts: OBS/9/1/1/5-11; OBS/9/1/1/12a; OBS/9/1/1/13-15; OBS/9/1/1/16a; OBS/9/1/1/17/1b; OBS/9/1/1/21/2b; OBS/9/1/1//24/1a; OBS/9/1/1/24/2a; OBS/9/1/1/24/3a; OBS/9/1/1/24/3c and OBS/9/1/1/35a.

b) Also included on the 'Historical Reel, 1985-1995' VHS and mp4 are Observer adverts; OBS/9/1/1/19, OBS/9/1/1/20c, OBS/9/1/1/21/1a, OBS/9/1/1/21/2a, OBS/9/1/1/23a, OBS/9/1/1/24/1b, OBS/9/1/1/24/2b, OBS/9/1/1/24/3b, OBS/9/1/1/24/3d, OBS/9/1/1/26c, OBS/9/1/1/27j, OBS/9/1/1/28, OBS/9/1/1/30a, OBS/9/1/1/31d, OBS/9/1/1/32a, OBS/9/1/1/33a, OBS/9/1/1/37/1a, OBS/9/1/1/37/2a, OBS/9/1/1/38/1a, OBS/9/1/1/39, OBS/9/1/1/40a, OBS/9/1/1/41, OBS/9/1/1/42a, OBS/9/1/1/43a, OBS/9/1/1/44/1a, OBS/9/1/1/44/2a, OBS/9/1/1/45a, OBS/9/1/1/47-61, OBS/9/1/1/62/1a, OBS/9/1/1/62/2, OBS/9/1/1/64/1a, OBS/9/1/1/64/5, OBS/9/1/1/65a, OBS/9/1/1/66a, OBS/9/1/1/67, OBS/9/1/1/68a, OBS/9/1/1/69a and OBS/9/1/1/70.

c-d) Also included on the VHS and mov file are Observer advert OBS/9/1/1/35 versions (c) and (d).
FormatElectronic record
Video recording
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