LevelItem
Ref NoOBS/9/1/1/79
TitleMy Generation
DateOctober 1996
Extent1 Umatic, 2 VHS and part of 3 mov files (716.8 MB, 82.6 MB, 97.8MB),
Creator NameThe Observer Limited, 1917-1993
St Luke's
DescriptionColour advert with sound, promoting the start of the Observer 'My Generation' feature:

a. Shows two men in a park, one older than the other, exchanging insults before sparring with one another.

Commentary: ''You sandal wearing, joss stick burning, look at me and my expanded consciousness, I saw The Doors at The Roundhouse, ha! Yeah right, pathetic, lost the plot hippie."
"You snotty-nosed, goatee-bearded, look at me I'm rebelling against my middle class parents, orange juice drinking, hop-hip sampling, Internet surfing little ponce!" "Come on!"

A close-up shot of a hand setting an alarm clock is accompanied by the closing commentary: ''My Generation, the culture of 66' versus 96' starting this Sunday in The Observer."
The advert ends with the written tag line 'Sunday April 21st', accompanied by the sound of an alarm clock.

The adverts starts at 0.17 on the mp4 file. Duration: 30 seconds.

b. Duplicate of version (a). The advert starts at 2.26 on a different compilation mp4 file. Duration: 32 seconds.

c. Shows two men in a park sparring with one another.

Commentary: "Come on!".

A close-up shot of a hand setting an alarm clock is accompanied by the closing commentary: ''My Generation, the culture of 66' versus 96' starting this Sunday in The Observer."

The advert ends with the written tag line 'Sunday April 21st', accompanied by the sound of an alarm clock. The advert starts at 2.59. Duration 12 seconds.

d. Duplicate of version (a). The advert starts at 1.11 on a different compilation mp4 file. Duration: 30 seconds.
Access StatusOpen(part)
Access ConditionsAccess via GNM Digital Repository.
Related Materiala. Also included on the Umatic and mov file are Observer adverts OBS/9/1/1/78g, OBS/9/1/1/80a, OBS/9/1/1/81a and OBS/9/1/1/82a.

b-c. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/71/1b; OBS/9/1/1/71/2b; OBS/9/1/1/71/6d; OBS/9/1/1/72d; OBS/9/1/1/74b; OBS/9/1/1/78e; OBS/9/1/1/80c; OBS/9/1/1/81b; OBS/9/1/1/83; OBS/9/1/1/84a; OBS/9/1/1/85b and OBS/9/1/1/86a.

d. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/78f, OBS/9/1/1/80b, OBS/9/1/1/81c, OBS/9/1/1/82b, OBS9/1/1/84b, OBS/9/1/1/85a, OBS/9/1/1/88a, OBS/9/1/1/89a, OBS/9/1/1/90c, OBS/9/1/1/91/3b, OBS/9/1/1/91/1b, OBS/9/1/1/91/2b and OBS/9/1/1/92.
FormatElectronic record
Video recording
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