LevelItem
Ref NoOBS/9/1/1/88
Title£50 Return Flights
DateApril 1997
Extent1 VHS and part of 1 mp4 file (97.8 MB), 1 Umatic and part of 1 mov file (649.3 MB)
Creator NameThe Observer Limited, 1917-1993
St Luke's
DescriptionColour advert with sound, promoting £50 flight offer in The Observer and the Guardian.

a. Shows an air traffic control monitor with green graphics on a black background. The traffic control is communicating with flight 'Tango Foxtrot' about the offer of £50 return flights. As the two speakers communicate, key points from their exchange appear in graphics on the monitors screen, these are; 'Tango Foxtrot', 'RETURN FLIGHTS', '5 tenners', '£50 flights', 'Brussels', 'Dublin', 'Paris', 'Zurich', 'British Midland', '8 coupons', 'Tango', 'Mango', 'Fandango', 'The Observer', 'The Guardian', £1.00 (crossed through text), '50p', 'Half price', 'This Sunday'.

Commentary: "Roger Tango Foxtrot come in [tower.]"

"Flight 229 [over] return flights for ten fivers, say again, five tenners."

"Bravo, echo here, reconfirming flights for fifty pounds where? Over to you, over."

"Edinburgh, Frankfurt, Amsterdam, Brussels, Dublin, Paris or Zurich, flying British Midland, you require eight coupons, Roger."

"Tango [Mango, Fandango]

"Coupons located in The Observer and The Guardian, Charlie, yankee doddle dandy."

"Roger that, Observer and Guardian fifty pound flights."

"Goodbye Roger."

The advert ends with a British Midland' logo in the top right hand of the frame and the words: ''The Observer', 'The Guardian', £1.00 (crossed through text), '50p', 'Half price' and 'This Sunday'.

The advert starts at 3.54 on the mp4 file. Duration: 30 seconds.

b. Duplicate of version (a) with different on-screen wording, flight destinations and without reference to the Guardian or cost of paper.

Shows an air traffic control monitor with green graphics on a black background. The traffic control is communicating with flight 'Tango Foxtrot' about the offer of £50 return flights. As the two speakers communicate, key points from their exchange appear in graphics on the monitors screen, these are; 'Tango Foxtrot', 'RETURN FLIGHTS', '5 tenners', '£50 flights', 'Edinburgh', 'Frankfurt', 'Amsterdam', 'Brussells', 'Dublin', 'Paris', 'Zurich', 'British Midland', '8 coupons', 'Tango', 'Mango', 'Fandango', 'The Observer', 'This Sunday'.

The advert ends with a British Midland' logo in the top right hand of the frame and the words: ''The Observer' and 'This Sunday'.

The advert starts at 1.42 on the mov file. Duration: 30 seconds.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
Related Materiala. Also included on the VHS and mp4 file are OBS/9/1/1/78f, OBS/9/1/1/79d, OBS/9/1/1/80b, OBS/9/1/1/81c, OBS/9/1/1/82b, OBS/9/1/1/84b, OBS/9/1/1/85a, OBS/9/1/1/89a, OBS/9/1/1/90c, OBS/9/1/1/91/3b, OBS/9/1/1/91/1b, OBS/9/1/1/91/2b and OBS/9/1/1/92..

b. Also included on the Umatic tape and mov file are OBS/9/1/1/80d and OBS/9/1/1/90a.
FormatElectronic record
Video recording
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