Ref NoOBS/9/1/1/90
TitleJanet and John Phrase book
DateFebruary-April 1997
Extent1 Umatic and part of 1 mov file (649.3 MB), 1 VHS and 1 mp4 file (6.8 MB) and 1 VHS and part of 1 mp4 file (97.8 MB)
Creator NameThe Observer Limited, 1917-1993
St Luke's
DescriptionColour advert with sound, promoting giveaway of 'The Observer Lonely Planet French Phrase book'.

a - Shows a series of colour illustrations featuring two children, Janet and John accompanying various 'useful' phrases in French that highlight potential holiday scenarios. As each phrase is spoken in French, it is accompanied by a written English translation and a series of images in the style of children's illustrations.

The children are seen dressed up for a day at the beach - 'We are going to the seaside with Father and Mother.', talking to a policeman - 'I want to talk to a lawyer right away.', playing 'doctors and nurses' - 'I need a powerful sedative.', and talking to a shopkeeper - 'Are you attempting to swindle me, Shopkeeper? '.

Closing commentary:
"The French you need on holiday isn't the French you learnt at school. Free French phrase book this Sunday in The Observer."

The advert ends with the following strap lines, 'A Lonely Planet French Phrase book' across a yellow background accompanied by a small image of the phrase book and FREE with The Observer this Sunday' in black and white letters across a green background.

The advert starts at 2.16 on the mp4 file. Duration: 30 seconds.

b - Duplicate of version (a), but with the following different closing commentary: "The French you need on holiday isn't the French you learnt at school. A free French phrase book today in The Observer."
The adverts starts at 0.01 on the mp4 file. Duration: 30 seconds.

c - Duplicate of version (a).
The advert starts at 4.28 on the mp4 file. Duration: 30 seconds.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
Related Materiala. Also included on the Umatic and mov file are Observer adverts OBS/9/1/1/80d and OBS/9/1/1/88b.

c. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/78f, OBS/9/1/1/79d, OBS/9/1/1/80b, OBS/9/1/1/81c, OBS/9/1/1/82b, OBS/9/1/1/84b, OBS/9/1/1/85a, OBS/9/1/1/88a, OBS/9/1/1/89a, OBS/9/1/1/91/3b, OBS/9/1/1/91/1b, OBS/9/1/1/91/2b and OBS/9/1/1/92..
FormatElectronic record
Video recording
    Powered by CalmView© 2008-2022