Ref NoOBS/9/1/1/94
TitleObserver wind of change
DateJanuary 2006
Extent1 VHS and 1 mp4 file (11.3mb)
Creator NameThe Observer Limited, 1917-1993
Mother; 1996-; advertising agency
DescriptionColour advert with sound, promoting The Observer's new format.

Shows a stack of newspapers outside a newsagent with a single page coming away in the wind. As it takes off, it finds it's way along a street and eventaully into the air where it meets a series of single Observer pages floating around various London locations. As the papers begin to fall towards the ground the tagline 'Change Your Sunday' is shown before the pages combine as a complete newspaper that lands on a doorstep atop a copy of The Observer colour supplements, including 'Observer Women' and 'Observer Sport Monthly'.

The advert ends with the closing commentary: "The new size, new look, full colour Observer, this Sunday."

The advert starts at 00.10 on the mp4 file. Duration: 50 seconds.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
FormatElectronic record
Video recording
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