Level | Item |
Ref No | OHP/90 |
Title | Gerry Taylor |
Date | 10 January 2003 |
Extent | 1 minidisc, 1 cd, 1 file, 5 AIFF files (358.5 MB) |
Creator Name | Taylor; Gerald Peter; managing director of the Guardian |
Description | Interview with Gerry Taylor, managing director for the Guardian. Conducted by Marc Sands on 10 January 2003 . Also includes a data sheet containing biographical details about the subject and information about the recording.
Summary contents of interview (with rough timings):
Disc 1: Track 1 00.00 Introduction
Tracks 2-4 Test
Track 5 00.00 Background before joining the Guardian 01.00 Position of Peter Gibbings who appointed Gerry Taylor within his team in 1967 02.10 Move between media owners and agencies uncommon at the time 02.30 Gerry Taylor and Peter Gibbings brought commercial background to the paper 03.30 Approach to advertising changed 04.00 Rumour of merger with the Times 04.10 One advertisement in the whole paper when Gerry Taylor joined 04.50 Classifieds viewed as future 05.10 Cut in advertising rates 05.25 SH Benson advertising agents for the Guardian 06.00 Decisions about advertising taken on by Gerry Taylor who cut advertising rates and made deals 07.10 Change in working culture 07.30 Inauguration of word 'Sales Executive' over 'Reps' 08.10 Recruitment of women to sell advertising space 09.00 Recruitment of Caroline Marland and Carolyn McCall 09.30 Turnover of staff in advertising department
10.00 Success of Caroline Marland in regeneration of the Guardian 12.15 Advertising generated for Society section 12.30 Advertising for Education section 13.20 Marketing strategies 13.50 Meetings with Rupert Murdoch and other newspaper proprietors 14.30 Negotiations and relationship with Unions in-house 16.20 Position of Jim Markwick and role in technical advance of the paper 17.00 Drinks provided for Production staff during hot weather 18.10 Union negotiations and relations
20.05 Relations between commercial departments and editorial 21.50 Disagreements over personal advert of homosexual man 23.20 Tension between editorial and management 24.20 Cilla Black cover 25.50 Principles of advertising sales 27.05 Sales of Guardian during a Tory government 27.45 Movement of the paper to the Right 27.50 Political persuasions of editors 28.30 Colleagues who did not read The Guardian 29.45 Members of staff who ascended through the paper such as Fiona Morris
30.40 Left newspaper at the age of 60 31.00 Harry Roach succeeded Gerry Taylor 31.25 Changes to pension scheme so retirement could be taken after the age of 60
|
Access Status | Open |
Access Conditions | Access to recording via GNM Digital Repository |
Format | Electronic record |
CD recording |
Printed document |
Minidisc recording |
Copyright | Guardian News & Media Ltd and Gerry Taylor |
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