| Level | Item |
| Ref No | GUA/6/1/2/1/1/48 |
| Title | Marplan/ICM |
| Date | 8 July 1988 - 18 September 1989 |
| Extent | 1 file |
| Creator Name | Guardian Newspapers Limited; Editor's Office; Peter Cole |
| Description | Papers relating to the polling organisations Marplan and ICM.
Marplan documents include draft questionnaires for surveys, timetables for polls, the results of polls and cuttings from the newspaper showing poll results.
Also includes external and internal correspondence.
External correspondence includes letters to the Marplan regarding possible polls, discussing the questions to be asked and also discussions with Nick Sparrow about his move from Marplan and his continuing to poll for the Guardian through the new company (ICM).
Internal correspondence includes memorandums discussing when polls are due to be used in the newspaper.
ICM documents also includes the results of polls, external correspondence regarding possible polls and draft questionnaires.
Main correspondents David McKie and Nick Sparrow. |
| System Of Arrangement | Chronological |
| Access Status | Open |
| Term | Marketing |
| Market Research |
| Format | Typescript |
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