Level | Item |
Ref No | GUA/6/1/4/1/4/33 |
Title | Marketing |
Date | 10 February 1986 - 5 September 1988 |
Extent | 1 file |
Creator Name | Guardian Newspapers Limited; Editor's Office; Ian Wright |
Description | Records relating to the marketing of the Guardian, 10 February 1986 - 5 September 1988.
Includes: a paper on incentive canvassing at the Manchester Evening News, 10 February 1986; research brief for a reader panel, 24 April 1986; notes of a meeting held to consider marketing initiatives, 7 October [1986]; a creative brief for a new advertising campaign, nd, [1986] and a list of timing/cost options for autumn TV, nd, [1986] and notes of a meeting held to consider the marketing of the Guardian, 5 September 1988. |
Access Status | Open |
Format | Typescript |
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