| Level | Item |
| Ref No | GUA/6/1/4/1/4/33 |
| Title | Marketing |
| Date | 10 February 1986 - 5 September 1988 |
| Extent | 1 file |
| Creator Name | Guardian Newspapers Limited; Editor's Office; Ian Wright |
| Description | File 1/2:
Records relating to the marketing of the Guardian, 10 February 1986 - 5 September 1988. Includes: a paper on incentive canvassing at the Manchester Evening News, 10 February 1986; research brief for a reader panel, 24 April 1986; notes of a meeting held to consider marketing initiatives, 7 October [1986]; a creative brief for a new advertising campaign, nd, [1986] and a list of timing/cost options for autumn TV, nd, [1986]; and notes of a meeting held to consider the marketing of the Guardian, 5 September 1988.
File 2/2:
Appears to be a joint file with Brian Whittaker containing records relating to the marketing of the Guardian, December 1992 - June 1996. Includes: memos and draft press information relating to the launch of the Electronic Newspaper for the Blind, 1992; marketing plan for Guardian crossword books, nd; list of Guardian awards, 1970-1993; correspondence with the Science Museum re display of the newspapers' electronic Guardian, August 1993; NRS survey results of occupations of quality newspaper readers, July 1991 - June 1993; press releases relating to Guardian International, announcing the change of name from The Guardian and Manchester Evening News Plc to Guardian Media Group plc, and announcing Peter Preston as editor in chief for the Guardian and Observer, 1993-1995; internal memos relating to reader promotions, 1994; external suggestions for commercial promotions, 1994; proposal for a GMG Media Lab for research and development into multimedia and electronic publishing, nd [1995]; internal notice re staff changes in Product Development Unit, 1995; two versions of marketing brochure for the Guardian, nd [c1995]; and correspondence with The Times re The European, 1996. |
| Access Status | Open(part) |
| Access Conditions | Subject to access restrictions inline with Governace record policy and GDPR. |
| Format | Typescript |
Show related Persons records.