Ref NoGUA/9/1/1/1
TitleWhy Read The Guardian
DateApril 1982
Extent1 mp4 (19.4 MB)
Creator NameJ Walter Thompson
Guardian Newspapers Limited
DescriptionSeries of three colour adverts, with sound, for the Guardian featuring various vox pops about why people read the newspaper.

Each advert has a similar format, beginning with the commentary "Why read the Guardian?" and going on to feature a number of vox pops from members of the public explaining why they read the Guardian before ending with the strapline: "The Guardian. Britain's fastest-growing quality paper". The vox pops are different for each advert.

a). Duration: 20 seconds. The advert starts at 0.10 on the mp4.

b). Duration: 20 seconds. The advert starts at 0.42 on the mp4.

c). Duration: 20 seconds. The advert starts at 1.14 on the mp4.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
Related MaterialFurther audio visual material containing vox pops with members of the public is available at GUA/9/1/1/2-3, GUA/9/1/1/24, GUA/9/2/3, GUA/9/2/6-8, GUA/9/2/11 and GUA/9/2/14.
FormatVideo recording
Electronic record
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