Ref NoGUA/9/1/1/2
TitleWhy Read The Guardian? 1.5 million reasons
DateMarch 1984
Extent1 umatic and part of 1 mov file (1.94 GB)
Creator NameGuardian Newspapers Limited
DescriptionColour advert, with sound, for the Guardian showing clips from vox pops about why people like the Guardian.

Commentary: “1.5 million people read the Guardian for 1.5 million reasons. Why? Make your own mind up tomorrow.“

Strapline: “The Guardian - leading Britain’s quality papers”

Duration: 30 seconds. The advert starts at 07.30 on the mov file.
Access StatusOpen
Access ConditionsAccess in the reading room at Kings Place via the GNM Digital Repository.
Related MaterialThe mov file also contains the following short films and adverts:

- Short film: ‘Face of the Press’ [c1980s]. Vox pop containing members of the publics' views about newspapers. Duration: 5 minutes 30 seconds. Catalogued at GUA/9/2/3.

- TV advert for Daily Express Millionaires Club scratch card [c. late 1980s – early 1990s]. Duration: 45 seconds.

- TV advert for The Sun newspaper John Travolta exclusive [c late 1980s]. Duration: 40 seconds.

- 'Food from Britain' TV advert for the Observer [c1984]. Duration: 30 seconds. Catalogued at OBS/9/1/1/18

Further audio visual material containing vox pops with members of the public is available at GUA/9/1/1/1, GUA/9/1/1/3, GUA/9/1/1/24, GUA/9/2/3, GUA/9/2/6-8, GUA/9/2/11 and GUA/9/2/14.
FormatElectronic record
Video recording
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