LevelItem
Ref NoGUA/9/1/1/49
TitleLifespan
Date1998
Extent1 VHS, part of 1 VHS, 1 mp4 (5.9 MB) and part of 1mp4 (22.1 MB)
Creator NameGuardian Newspapers Limited
Leagas Delaney
DescriptionTwo versions of a colour advert with sound for the Guide. The advert features shots of different objects and associated commentary.

Commentary: "The average lifespan of a human being is 72 years. You sleep for 22 years. You spend 26 years at work. 11 years talking. 6 years 2 months eating. 3 years in the bathroom. 2 years of overtime. 3 months washing dishes. And 2 hours 12 minutes cutting your toe nails. Which means you haven't got time for a lame night out. Or in for that matter. Get the guide. The only pocket sized 7-day entertainment guide in your area. Free with the Guardian every Saturday."

The advert ends with a shot of the Guardian, the Guide and other supplements followed by a shot of a party horn being blown.

Strapline: 'The Guardian'.

a). Duration: 30 seconds. The advert starts at 00.13 on the mp4 file.

b). Similar to a). but with a different sound effect accompanying the party horn at the end of the advert. 30 seconds. The advert starts at 00.07 on the mp4 file.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
Related Materiala). VHS and mp4 also contains the following Guardian adverts: GUA/9/1/1/48d and GUA/9/1/1/50a.

The advert Halliwell's Film Guide (GUA/9/1/1/49) is similar to this advert, but advertises Halliwell's Film Guide rather than the Guide.
FormatElectronic record
Video recording

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