Ref NoGUA/9/1/1/6
TitlePoints of View
Extent3 VHS, part of 1 VHS, 2 mp4 (6 MB) and part of 2 mp4 (129.3 MB)
Creator NameGuardian Newspapers Limited
Boase Massimi Pollitt
DescriptionFour versions of a black and white advert, with sound, for the Guardian newspaper. The adverts all have the same content but different straplines.

The advert features a skinhead who appears to be wrestling a man's briefcase from his hands. The camera then pans out and viewers see that he is in fact trying to rescue the man from falling bricks.

Commentary: "An event seen from one point of view gives one impression. Seen from another point of view it gives quite a different impression but it's only when you get the whole picture you can fully understand what's going on".

a). Strapline ''The Guardian'. Duration: 30 seconds. The advert starts at 00.01 on the mp4.

b). Strapline 'The Guardian'. The Whole Picture'. This version has poor picture quality and no sound for first 11 seconds. Duration: 30 seconds. The advert starts at 00.00 on the mp4.

c). Strapline 'The Guardian on sale same day in Europe'. Duration: 40 seconds. The adverts starts at 00.28 on the mp4.

d). Duplicate of a) but with poorer sound quality. Strapline "The Guardian' Duration: 30 seconds. The adverts starts at 00.08 on the mp4.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
Related Materiala). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/3b, GUA/9/1/1/4/1a and GUA/9/1/1/5.

b). On one VHS with the Guardian adverts GUA/9/1/1/7a and GUA/9/1/1/8a but digitised as 3 separate mp4 files.

d). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/3c, GUA/9/1/1/4/1b, GUA/9/1/1/4/2, GUA/9/1/1/4/3, GUA/9/1/1/7b, GUA/9/1/1/8b, GUA/9/1/1/9, GUA/9/1/1/10a and GUA/9/1/1/11a.
FormatElectronic record
Video recording

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