| Level | SubSeries |
| Ref No | GUA/9/1/1/6 |
| Title | Points of View |
| Date | c1986 |
| Extent | 3 VHS, part of 1 VHS, 2 mp4 (6 MB) and part of 2 mp4 (129.3 MB) |
| Creator Name | Guardian Newspapers Limited |
| Boase Massimi Pollitt |
| Description | Four versions of a black and white advert, with sound, for the Guardian newspaper. The adverts all have the same content but different straplines.
The advert features a skinhead who appears to be wrestling a man's briefcase from his hands. The camera then pans out and viewers see that he is in fact trying to rescue the man from falling bricks.
Commentary: "An event seen from one point of view gives one impression. Seen from another point of view it gives quite a different impression but it's only when you get the whole picture you can fully understand what's going on".
a). Strapline ''The Guardian'. Duration: 30 seconds. The advert starts at 00.01 on the mp4.
b). Strapline 'The Guardian'. The Whole Picture'. This version has poor picture quality and no sound for first 11 seconds. Duration: 30 seconds. The advert starts at 00.00 on the mp4.
c). Strapline 'The Guardian on sale same day in Europe'. Duration: 40 seconds. The adverts starts at 00.28 on the mp4.
d). Duplicate of a) but with poorer sound quality. Strapline "The Guardian' Duration: 30 seconds. The adverts starts at 00.08 on the mp4. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | a). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/3b, GUA/9/1/1/4/1a and GUA/9/1/1/5.
b). On one VHS with the Guardian adverts GUA/9/1/1/7a and GUA/9/1/1/8a but digitised as 3 separate mp4 files.
d). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/3c, GUA/9/1/1/4/1b, GUA/9/1/1/4/2, GUA/9/1/1/4/3, GUA/9/1/1/7b, GUA/9/1/1/8b, GUA/9/1/1/9, GUA/9/1/1/10a and GUA/9/1/1/11a. |
| Format | Electronic record |
| Video recording |
Show related Persons records.