| Level | Item |
| Ref No | GUA/9/1/1/63 |
| Title | Desire |
| Date | c2000 |
| Extent | 2 VHS and 2 mp4 (51.3 MB and 40.3 MB) |
| Creator Name | Guardian Newspapers Limited |
| Partners BDDH |
| Description | Nine versions of a colour advert with sound for the Guardian.
a). The advert shows a montage clips of people asking questions about aspects of life. The advert is accompanied by upbeat music. The following text is dispersed as taglines between the clips: 'We're all born with a desire to ask questions. Some of us keep asking questions'.
Strapline: 'The Guardian.' Duration: 85 seconds. The advert starts at 00.08 on the mp4 file.
b). Similar to a) but a shorter edit. Strapline: 'The Guardian. Free thinkers welcome.' Duration: 60 seconds. The advert starts at 01.37 on the mp4 file.
c). Similar to a) but a shorter edit. Strapline: 'The Guardian. Free thinkers welcome.' Duration: 30 seconds. The advert starts at 02.42 on the mp4 file.
d). Similar to a) but a very short edit featuring just one clip (boy on train platform) and the tagline 'Keep asking questions'. Strapline: 'The Guardian.' Duration: 10 seconds. The advert starts at 03.17 on the mp4 file.
e). Similar to d) but featuring a different clip (protest). Duration: 10 seconds. The advert starts at 03.32 on the mp4 file.
f). Similar to d) but featuring a different clip (swimmer). Duration: 10 seconds. The advert starts at 03.46 on the mp4 file.
g). Similar to b) but different graphics and order of clips. Duration: 60 seconds. The advert starts at 00.09 on the mp4 file.
h). Duplicate of g). Duration: 60 seconds. The advert starts at 01.12 on the mp4 file.
i). Duplicate of g). Duration: 60 seconds. The advert starts at 02.15 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Format | Electronic record |
| Video recording |
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