LevelItem
Ref NoGUA/9/1/1/66
TitleFresh end devices
DateMarch 2001
Extent1 VHS and 1 mp4 (57.3 MB)
Creator NameGuardian Newspapers Limited
BMP DDB
DescriptionColour end device test material for adverts using the 'FreshActs' strapline.

a). Six versions of an animated label-like strapline 'The Guardian, FreshActs, Sell by: Today, guardian.co.uk' with sound effects. There are three versions, each of which are duplicated. The tests are preceded by a title screen providing the date 6 March 2001. Duration: 50 seconds. The tests start at 00.16 on the mp4 file.

b). Six versions of a typeface 'Julie Burchill. Now our online agony aunt' with an animated label-like strapline placed at different locations on the screen. Strapline: 'The Guardian, FreshActs, Sell by: Today, guardian.co.uk'. Sound effects accompany the tests. There are three versions, each of which are duplicated. The tests are preceded by a title screen providing the date 6 March 2001. Duration: 55 seconds. The tests start at 01.10 on the mp4 file.

c). Six versions of an animated label-like strapline 'Guardian Unlimited, FreshActs, Sell by:10.35am, guardian.co.uk' with sound effects. There are three versions, each of which are duplicated. The tests are preceded by a title screen providing the date 6 March 2001. Duration: 60 seconds. The tests start at 02.16 on the mp4 file.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
FormatElectronic record
Video recording

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