| Level | Item |
| Ref No | GUA/9/1/1/67 |
| Title | Hamster |
| Date | c2001 |
| Extent | Part of 1 VHS and Part of 1 mp4 (71.8 MB) |
| Creator Name | Guardian Newspapers Limited |
| Description | Colour advert with sound for the Editor. The advert features black and white footage of a hamster eating newspapers from different countries. After eating the newspapers, the hamster produces faeces. The following words appear: 'The Editor. A weekly digest of the world's media.'
Commentary: "The Editor. A weekly digest of the world's media. A free magazine with the Guardian's new look Saturday paper."
The advert ends with a shot of the Editor and a label-like strapline: 'The Guardian, FreshPerspactives, Sell by: Saturday, guardian.co.uk'
Duration: 30 seconds. The advert starts at 00.06 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | VHS and mp4 file also include following Guardian adverts: GUA/9/1/1/68, GUA/9/1/1/69, GUA/9/1/1/70a, GUA/9/1/1/71, GUA/9/1/1/72a, GUA/9/1/1/73b, GUA/9/1/1/74 and GUA/9/1/1/75. |
| Format | Electronic record |
| Video recording |