Ref NoGUA/9/1/1/67
ExtentPart of 1 VHS and Part of 1 mp4 (71.8 MB)
Creator NameGuardian Newspapers Limited
DescriptionColour advert with sound for the Editor. The advert features black and white footage of a hamster eating newspapers from different countries. After eating the newspapers, the hamster produces faeces. The following words appear: 'The Editor. A weekly digest of the world's media.'

Commentary: "The Editor. A weekly digest of the world's media. A free magazine with the Guardian's new look Saturday paper."

The advert ends with a shot of the Editor and a label-like strapline: 'The Guardian, FreshPerspactives, Sell by: Saturday, guardian.co.uk'

Duration: 30 seconds. The advert starts at 00.06 on the mp4 file.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
Related MaterialVHS and mp4 file also include following Guardian adverts: GUA/9/1/1/68, GUA/9/1/1/69, GUA/9/1/1/70a, GUA/9/1/1/71, GUA/9/1/1/72a, GUA/9/1/1/73b, GUA/9/1/1/74 and GUA/9/1/1/75.
FormatElectronic record
Video recording
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