| Level | Item |
| Ref No | GUA/9/1/1/70 |
| Title | Unfolding paper |
| Date | c2001 |
| Extent | 7 VHS, part of 1 VHS, 7 mp4 (7.4 MB, 29.1 MB, 35.4 MB, 35 MB, 31.6 MB, 26.4 MB and 17.3 MB) and part of 1 mp4 (71.8 MB) |
| Creator Name | Guardian Newspapers Limited |
| BMP DDB |
| Description | Colour advert with sound for the Guardian. The advert features a graphic of a newspaper being continuously unfolded to form a cityscape.
Commentary: "guardian.co.uk. More breadth. More depth. Guardian Unlimited."
The advert ends with the tagline: 'guardian.co.uk. More breadth. More depth.'
The following strapline is presented in a label-like graphic: 'GuardianUnlimited. FreshDimension. guardian.co.uk'
a). The advert features ska music. Duration: 60 seconds. The advert starts at 01.31 on the mp4 file.
b). Duplicate of a). Duration: 60 seconds. The advert starts at 00.20 on the mp4 file.
c). Similar to a) but the advert features techno music. Duration: 60 seconds. The advert starts at 01.35 on the mp4 file.
d). Similar to a) but a shorter edit. The advert also has poorer picture quality. Duration: 30 seconds. The advert starts at 00.14 on the mp4 file.
e). Duplicate of a). Duration: 60 seconds. The advert starts at 00.20 on the mp4 file
f). Duplicate of d). Duration: 30 seconds. The advert starts at 01.20 on the mp4 file
g). Duplicate of c). Duration: 60 seconds. The advert starts at 01.51 on the mp4 file
h). Duplicate of a). Duration: 60 seconds. The advert starts at 00.11 on the mp4 file
i). Similar to c) but a shorter edit. Duration: 30 seconds. The advert starts at 01.12 on the mp4 file
j). Test material. Duration: 60 seconds. The advert starts at 00.06 on the mp4 file.
k). Test material. Duration: 1 minute 20 seconds. The advert starts at 00.09 on the mp4 file.
l). Test material. Duration: 2 minutes 17 seconds. The advert starts at 00.07 on the mp4 file.
|
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | a). VHS and mp4 file also include following Guardian adverts: GUA/9/1/1/67, GUA/9/1/1/68, GUA/9/1/1/69, GUA/9/1/1/71, GUA/9/1/1/72a, GUA/9/1/1/73b, GUA/9/1/1/74 and GUA/9/1/1/75. |
| Format | Electronic record |
| Video recording |
Show related Persons records.