LevelItem
Ref NoGUA/9/1/1/70
TitleUnfolding paper
Datec2001
Extent7 VHS, part of 1 VHS, 7 mp4 (7.4 MB, 29.1 MB, 35.4 MB, 35 MB, 31.6 MB, 26.4 MB and 17.3 MB) and part of 1 mp4 (71.8 MB)
Creator NameGuardian Newspapers Limited
BMP DDB
DescriptionColour advert with sound for the Guardian. The advert features a graphic of a newspaper being continuously unfolded to form a cityscape.

Commentary: "guardian.co.uk. More breadth. More depth. Guardian Unlimited."

The advert ends with the tagline: 'guardian.co.uk. More breadth. More depth.'

The following strapline is presented in a label-like graphic: 'GuardianUnlimited. FreshDimension. guardian.co.uk'

a). The advert features ska music. Duration: 60 seconds. The advert starts at 01.31 on the mp4 file.

b). Duplicate of a). Duration: 60 seconds. The advert starts at 00.20 on the mp4 file.

c). Similar to a) but the advert features techno music. Duration: 60 seconds. The advert starts at 01.35 on the mp4 file.

d). Similar to a) but a shorter edit. The advert also has poorer picture quality. Duration: 30 seconds. The advert starts at 00.14 on the mp4 file.

e). Duplicate of a). Duration: 60 seconds. The advert starts at 00.20 on the mp4 file

f). Duplicate of d). Duration: 30 seconds. The advert starts at 01.20 on the mp4 file

g). Duplicate of c). Duration: 60 seconds. The advert starts at 01.51 on the mp4 file

h). Duplicate of a). Duration: 60 seconds. The advert starts at 00.11 on the mp4 file

i). Similar to c) but a shorter edit. Duration: 30 seconds. The advert starts at 01.12 on the mp4 file

j). Test material. Duration: 60 seconds. The advert starts at 00.06 on the mp4 file.

k). Test material. Duration: 1 minute 20 seconds. The advert starts at 00.09 on the mp4 file.

l). Test material. Duration: 2 minutes 17 seconds. The advert starts at 00.07 on the mp4 file.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
Related Materiala). VHS and mp4 file also include following Guardian adverts: GUA/9/1/1/67, GUA/9/1/1/68, GUA/9/1/1/69, GUA/9/1/1/71, GUA/9/1/1/72a, GUA/9/1/1/73b, GUA/9/1/1/74 and GUA/9/1/1/75.
FormatElectronic record
Video recording

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