| Level | Item |
| Ref No | GUA/9/2/16 |
| Title | The Guardian/Whitbread Student Marketing Programme |
| Date | 1998 |
| Extent | 1 VHS and 1 mp4 file (114.3 MB) |
| Creator Name | Guardian Newspapers Limited |
| Description | Promotional film, with sound, for the Guardian/Whitbread student marketing programme featuring essay competition winners at the initiative's first five-day residential programme at Cranfield University School of Management.
Contains footage of: student participants taking part in the event at Cranfield University; an interview with Stephen Palmer (Marketing Director, GMG); an interview with John Dirkach (Marketing Director, Whitbread Beer Company) and student interviews.
Topics covered include: the background to the Guardian Whitbread marketing programme; the role of marketing at the Guardian; the content of the event and students' views on the event.
Duration: 8 minutes and 55 seconds. The film starts at 00.22 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Format | Electronic record |
| Video recording |
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