LevelItem
Ref NoGUA/9/2/22
TitleThe road to 100m
DateMarch 2014
Extent1 mov file (917.4 MB)
Creator NameGuardian Newspapers Limited
DescriptionPromotional film, with sound, about the Guardian's online presence, published online at http://www.theguardian.com/media/video/2014/apr/17/guardian-road-100-million-unique-browsers-video on 17 April 2014.

Features a commentary and graphics to illustrate the chronology of the Guardian's online presence.

Topics covered include: the establishment of the New Media Lab and online experimentation by techology writers (1995); launch of the Guardian's network of websites collectively known as Guardian Unlimited (1999); website traffic reaching 1.4 and 5 million unique browsers per month (October 2000 and 2001 respectively); launch of Comment is Free and website traffic reaching 15 million unique browsers (2006); Guardian Unlimited being renamed guardian.co.uk and reaching 20 million unique monthly browsers (2008); launch of a mobile website and iphone app presence (2009); launch of an ipad presence (2010); launch of ipad and andriod apps and Guardian US homepage (2011); launch of the Guardian Australia digital edition, Guardian Witness and guardian.co.uk being renamed theguardian.com (2013); website traffic reaching 100 million unique browsers (March 2014); winning a number of awards (2014) and the forthcoming launch of the new Guardian website.

Duration: 2 minutes. The film starts at 00.00 on the mov file.
Access StatusOpen
Access ConditionsAccess via GNM Digital Repository.
FormatElectronic record
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