| Level | Item |
| Ref No | GUA/6/1/1/1/6/2 |
| Title | 'Preliminary sales promotion recommendations - a discussion on the way in which sales promotion techniques might be used to improve the sale of the Guardian' |
| Date | 14 February 1978 |
| Extent | 1 file |
| Creator Name | Guardian Newspapers Limited; Editor's Office; Peter Preston (1938-2018) |
| Description | Prepared for the Guardian by Cato Johnson GLH Ltd, Greater London House, Hampstead Road, London, NW1.
The report contains a discussion of marketing considerations; a review of the main areas of sales promotion activity and initial ideas for improving sales. |
| Access Status | Open(part) |
| Format | Typescript |
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