| Level | Item |
| Ref No | GUA/6/1/1/1/6/6 |
| Title | '1988 the year of the Guardian' |
| Date | November 1987 |
| Extent | 1 item |
| Creator Name | Guardian Newspapers Limited; Editor's Office; Peter Preston (1938-2018) |
| Description | Prepared for the Guardian by Paragon Communications plc, Film House, 142 Wardour Street, London, W1V 3AU.
The report illustrates how the introduction of the Paragon Communications public relations programme could improve the position of the Guardian amongst the broadcast media.
The report includes a discussion of the Guardian's target groups, channels of communication, advertisers, issues influencing the PR strategy and methods for promoting the Guardian; a provisional timetable and budget for the implementation of the PR programme; list of target groups and opinion formers; list of key Guardian personalities; biographies of Paragon staff and a company contract. |
| Access Status | Open(part) |
| Format | Typescript |
| Copyright | Paragon Communications plc. |
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