| Level | Item |
| Ref No | GUA/6/1/1/1/6/7 |
| Title | 'Making 1988 the year of the Guardian' |
| Date | November 1987 |
| Extent | 1 item |
| Creator Name | Guardian Newspapers Limited; Editor's Office; Peter Preston (1938-2018) |
| Description | Prepared for the Guardian by public relations agency Charles Barker, 30 Farringdon Street, London, EC4 4EA.
The report illustrates how the appointment of Charles Barker public relations consultancy could improve the position of the Guardian amongst the broadcast media.
The report includes a market analysis; the results of a Charles Barker staff survey on the Guardian and its competitors; the aims of a PR programme; list of target audiences; a PR strategy; list of key Guardian personalities; discussions on how they will introduce the re-designed Guardian, promote Guardian events, consult with Guardian marketing staff and evaluate the PR programme; a list of fees and biographies of Charles Barker staff. |
| Access Status | Open(part) |
| Format | Typescript |
Show related Persons records.