Description | Slimmed down version of a larger digital publication strategy document sent out to rebuild tenders in June 2005.
The document outlines the Guardian's plans to invest in a software upgrade for Guardian Unlimited to be able to meet the new challenges of digital media. The document covers the new media landscape, how people find content, RSS, online advertising, new platforms, web 2.0, what competitors are doing and how the Guardian plans to meet these challenges technically.
Author(s) unknown. |