| Level | Item |
| Ref No | GUA/7/2/2/3/1/5 |
| Title | Guardian Unlimited - where we came from; what we got right; what we got not so right; and where we're going |
| waldmanmktgforum.ppt |
| Date | 25 September 2000 |
| Extent | 1 CD and 1 ppt file (10.7 MB) |
| Creator Name | Guardian Newspapers Limited |
| Guardian Newspapers Limited; Simon Waldman |
| Description | Presentation possibly to the [Marketing Forum] by Simon Waldman concerning Guardian Unlimited. The presentation is undated but the date created on the ppt file is 13 September 2000.
Topics covered by the 26 slides include a brief history of the creation and development of GU, awards, expanding the brand, the GU name, getting it right for content, distribution, users and new audiences, getting it not so right, September 2000 brand campaign and next steps. |
| Access Status | Open(part) |
| Access Conditions | Parts of this file are closed in line with data protection. Please contact the Archive for further information. |
| Format | Electronic record |
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