| Level | Item |
| Ref No | GUA/7/2/2/3/1/8 |
| Title | Guardian Unlimited 2001 strategy review |
| strategy010801.ppt |
| Date | 1 August 2001 |
| Extent | 1 CD and 1 ppt file (2.3 MB) |
| Creator Name | Guardian Newspapers Limited |
| Guardian Newspapers Limited; Simon Waldman |
| Guardian Newspapers Limited; Emily Bell |
| Description | Presentation by Simon Waldman and Emily Bell concerning the Guardian Unlimited 2001 strategy review The presentation is undated but the date created on the ppt file is 1 August 2001.
Topics covered by the 29 slides include developments in the last year, advertising campaigns, examples of creative commercial solutions, marketing, staff development and audience demographics. |
| Access Status | Open |
| Format | Electronic record |
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