| Level | SubSeries |
| Ref No | GUA/9/1/1/1 |
| Title | Why Read The Guardian |
| Date | April 1982 |
| Extent | 1 mp4 (19.4 MB) |
| Creator Name | J Walter Thompson |
| Guardian Newspapers Limited |
| Description | Series of three colour adverts, with sound, for the Guardian featuring various vox pops about why people read the newspaper.
Each advert has a similar format, beginning with the commentary "Why read the Guardian?" and going on to feature a number of vox pops from members of the public explaining why they read the Guardian before ending with the strapline: "The Guardian. Britain's fastest-growing quality paper". The vox pops are different for each advert.
a). Duration: 20 seconds. The advert starts at 0.10 on the mp4.
b). Duration: 20 seconds. The advert starts at 0.42 on the mp4.
c). Duration: 20 seconds. The advert starts at 1.14 on the mp4. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | Further audio visual material containing vox pops with members of the public is available at GUA/9/1/1/2-3, GUA/9/1/1/24, GUA/9/2/3, GUA/9/2/6-8, GUA/9/2/11 and GUA/9/2/14. |
| Format | Video recording |
| Electronic record |