| Level | Item |
| Ref No | GUA/9/1/1/12/2 |
| Title | The Read |
| Date | c1988-c1991 |
| Extent | 1 VHS, 2 mp4 (1.7 MB), part of 3 VHS and part of 4 mp4 (115. 5 MB) |
| Creator Name | Guardian Newspapers Limited |
| Publicis |
| Description | Eight versions of a black and white advert, with sound, for the Guardian newspaper. The adverts are comprised of a series of words flashing up on the screen each preceded by 'The'. These adverts all start with the words 'The Read'.
a). Each word in this advert is accompanied by a beep. Duration: 20 seconds. The advert starts at 00.01 on the mp4 file.
b). Duplicate of a) but with poorer sound and picture quality. Duration: 20 seconds. The advert starts at 00.01 on the mp4 file.
c). Duplicate of a). Duration: 20 seconds. The advert starts at 00.15 on the mp4 file.
d). Duplicate of a). Duration: 20 seconds. The advert starts at 02.11 on the mp4 file.
e). Similar to a) but with a male voice speaking the words as they appear on screen. Duration: 20 seconds. The advert starts at 02.58 on the mp4 file.
f). Similar to a) but with piano music. Duration: 20 seconds. The advert starts at 03.50 on the mp4 file.
g). Duplicate of a). Duration: 20 seconds. The advert starts at 00.54 on the mp4 file.
h). Duplicate of e). Duration: 20 seconds. The advert starts at 01.15 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | a-b). The complete mp4 file also contains the following Guardian adverts: GUA/9/1/1/12/1 and GUA/9/1/1/12/3a.
c-f). The VHS and mp4 file also contain the Guardian advert GUA/9/1/1/12/4 and adverts for Renault, Dimension shampoo, Auto Express and Rumbelowes.
g). The VHS and mp4 file also contain the Guardian advert GUA/9/1/1/12/3b.
h). The VHS and mp4 file also contain the following Guardian adverts: GUA/9/1/1/11b, GUA/9/1/1/23/1a and GUA/9/1/1/23/2b. |
| Format | Electronic record |
| Video recording |
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