| Level | Item |
| Ref No | GUA/9/1/1/23/1 |
| Title | The Weekend |
| Date | c1991-c1992 |
| Extent | Part of 1 VHS, part of 1 mp4 (28.4 MB), part of 1 Umatic and part of 1 QuickTime movie (3.23 GB). |
| Creator Name | Guardian Newspapers Limited |
| Publicis |
| Description | Colour advert with sound for the Guardian's Weekend edition.
a). Features a series of taglines each followed by a clip of an associated leisure activity. The advert is accompanied by swing music.
Taglines: 'The Weekend,' 'The Lie-in,' 'The Shopping,' 'The Pictures,' 'The Mother-in-law,' 'The Knees up,' 'The Party,' 'The Hangover,' 'The Weekend'.
The advert ends on a shot of the Guardian newspaper and Weekend Guardian with the strapline 'Out Saturday'. Duration: 30 seconds. The advert starts at 0.43 on the mp4 file.
b). Features a series of taglines each followed by a clip of an associated cultural activity. The advert features a different sound effect for each image.
Taglines: 'The Book reviews,' 'The Exhibitions,' 'The Mainstream,' 'The Alternatives,' 'The Clubs,' 'The Fringe shows,' 'The British cinema' and 'The The'.
The advert ends with the strapline 'The Weekend.' Duration: 41 seconds. The advert starts at 03.11 on the QuickTime movie file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | a). VHS and mp4 file also contains the Guardian adverts GUA/9/1/1/11b, GUA/9/1/1/12/2h and GUA/9/1/1/23/2b.
b). Umatic and QuickTime movie file also include the promotional film GUA/9/2/6 and the following Guardian adverts: GUA/9/1/1/23/2a, GUA/9/1/1/23/3, GUA/9/1/1/23/4, GUA/9/1/1/23/5, GUA/9/1/1/23/6, GUA/9/1/23/7, GUA/9/1/1/23/8 and GUA/9/1/1/23/9. |
| Format | Electronic record |
| Video recording |
Show related Persons records.