CalmView: Record

GUA - Records of the Guardian newspaper
- 9 - Marketing records
  - 1 - Advertising
    - 1 - Television adverts
      - 34 - Lost

Level	Item
Ref No	GUA/9/1/1/34/1
Title	Lost
Date	1996
Extent	3 VHS, part of 2 VHS, 3 mp4 (128.4 MB, 20.5 MB and 14.2 MB) and part of 2 mp4 (127.3 MB and 162.4 MB)
Creator Name	Guardian Newspapers Limited
Creator Name	Leagas Delaney
Description	Seven versions of an advert with sound for the Guide. The adverts all feature a 30 second montage of black and white footage of a man in a room shouting, but feature slightly different footage, voiceovers or endings. a). The advert ends with the man producing a copy of the Guide. Duration: 30 seconds. The advert starts at 00.03 on the mp4 file. b). Similar to a). but contains some different footage. Duration: 30 seconds. The advert starts at 00.37 on the mp4 file. c) Similar to a). but with small differences in some scenes. The advert also ends on a shot of a copy of the Guardian and the Guide and following commentary is provided by a woman with a British accent: "The Guide. The pocket listings guide. Free with Saturday's Guardian." The advert is preceded by a title screen providing the date 4 September 1996 and several other details. Duration: 30 seconds. The advert starts at 00.36 on the mp4 file. d). Similar to c) but with a different commentary: "The Guide. The new pocket listings guide. Free with Saturday's Guardian". The advert is preceded by a title screen providing the date 4 September 1996 and several other details. Duration: 30 seconds. The advert starts at 00.27 on the mp4 file. e). Similar to c) but with the commentary provided by a woman with a different British accent. The advert has poor quality sound and vision. Duration: 30 seconds. The advert starts at 00.27 on the mp4 file. f). Similar to c) but the commentary is provide by a woman with and American accent. There is no shot of the paper at the end of the advert, instead the strapline 'The Guide' appears on the left side of the advert. Duration: 30 seconds. The advert starts at 08.31 on the mp4 file. g). Duplicate of f) but with poorer quality sound and vision. Duration: 30 seconds. The advert starts at 00.12 on the mp4 file.
Access Status	Open
Access Conditions	Access via GNM Digital Repository.
Related Material	c-d). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/34/2a, GUA/9/1/1/34/2b, GUA/9/1/1/34/3a, GUA/9/1/1/34/3b, GUA/9/1/1/34/4b, GUA/9/1/1/34/4c, GUA/9/1/1/34/5a and GUA/9/1/1/34/5b. e). VHS and mp4 file also include the Guardian advert GUA/9/1/1/34/4a. f). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/14d, GUA/9/1/1/13c, GUA/9/1/1/15d, GUA/9/1/1/17/1d, GUA/9/1/1/16/3f, GUA/9/1/1/18/2f, GUA/9/1/1/19c, GUA/9/1/1/20c, GUA/9/1/1/21/1e, GUA/9/1/1/21/2e, GUA/9/1/1/26e, GUA/9/1/1/27b, GUA/9/1/1/28b, GUA/9/1/1/30b, GUA/9/1/1/31c, GUA/9/1/1/32f, GUA/9/1/1/35c, GUA/9/1/1/36c, GUA/9/1/1/37d, GUA/9/1/1/38b, GUA/9/1/1/39c, GUA/9/1/1/40, GUA/9/1/1/41d, GUA/9/1/1/42f and GUA/9/1/1/43c. g). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/34/2c, GUA/9/1/1/34/2d, GUA/9/1/1/34/3c, GUA/9/1/1/34/3d, GUA/9/1/1/34/4d, GUA/9/1/1/34/4e, GUA/9/1/1/34/5c, GUA/9/1/1/34/5d, GUA/9/1/1/36b, GUA/9/1/1/37c, GUA/9/1/1/38c, GUA/9/1/1/39d and GUA/9/1/1/39e.
Format	Electronic record
Format	Video recording

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