| Level | Item |
| Ref No | GUA/9/1/1/49 |
| Title | Lifespan |
| Date | 1998 |
| Extent | 1 VHS, part of 1 VHS, 1 mp4 (5.9 MB) and part of 1mp4 (22.1 MB) |
| Creator Name | Guardian Newspapers Limited |
| Leagas Delaney |
| Description | Two versions of a colour advert with sound for the Guide. The advert features shots of different objects and associated commentary.
Commentary: "The average lifespan of a human being is 72 years. You sleep for 22 years. You spend 26 years at work. 11 years talking. 6 years 2 months eating. 3 years in the bathroom. 2 years of overtime. 3 months washing dishes. And 2 hours 12 minutes cutting your toe nails. Which means you haven't got time for a lame night out. Or in for that matter. Get the guide. The only pocket sized 7-day entertainment guide in your area. Free with the Guardian every Saturday."
The advert ends with a shot of the Guardian, the Guide and other supplements followed by a shot of a party horn being blown.
Strapline: 'The Guardian'.
a). Duration: 30 seconds. The advert starts at 00.13 on the mp4 file.
b). Similar to a). but with a different sound effect accompanying the party horn at the end of the advert. 30 seconds. The advert starts at 00.07 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | a). VHS and mp4 also contains the following Guardian adverts: GUA/9/1/1/48d and GUA/9/1/1/50a.
The advert Halliwell's Film Guide (GUA/9/1/1/49) is similar to this advert, but advertises Halliwell's Film Guide rather than the Guide. |
| Format | Electronic record |
| Video recording |
Show related Persons records.