| Level | Item |
| Ref No | GUA/9/1/1/64/4 |
| Title | Patenting Human Life/Shopping |
| Date | c2000 |
| Extent | Part of 1 VHS and part of 1 mp4 (99.3 MB) |
| Creator Name | Guardian Newspapers Limited |
| Description | Colour advert with sound for the Guardian. The advert features a man appearing to be sell human genes on a home shopping channel.
The advert ends with an explosion sound effect followed by upbeat music and the tagline: 'The implications of patenting human life. A special report this Wednesday.'
The following strapline is presented in a label-like graphic: 'The Guardian. Fresh Angle. Sell by: 7/12/2000.'
Duration: 45 seconds. The advert starts at 02.46 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/64/1, GUA/9/1/1/64/2, GUA/9/1/1/64/3, GUA/9/1/1/64/5, GUA/9/1/1/64/6, GUA/9/1/1/64/7, GUA/9/1/1/64/8 and GUA/9/1/1/64/9. |
| Format | Electronic record |
| Video recording |