| Level | Item |
| Ref No | GUA/9/1/1/64/5 |
| Title | Archer Trial |
| Date | c2000 |
| Extent | Part of 1 VHS and part of 1 mp4 (99.3 MB) |
| Creator Name | Guardian Newspapers Limited |
| Description | Colour advert with sound for the Guardian. The advert features a black screen. A voiceover attempts to persuade the viewer that the screen is in fact white. The screen turns white and the voiceover attempts to persuade us that it is black.
The advert ends with an explosion sound effect followed by upbeat music and the tagline: 'Follow the Archer trial. Everyday next week.'
The following strapline is presented in a label-like graphic: 'The Guardian. Fresh Angle. Sell by: 7/12/2000.'
Duration: 40 seconds. The advert starts at 03.35 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/64/1, GUA/9/1/1/64/2, GUA/9/1/1/64/3, GUA/9/1/1/64/4, GUA/9/1/1/64/6, GUA/9/1/1/64/7, GUA/9/1/1/64/8 and GUA/9/1/1/64/9. |
| Format | Electronic record |
| Video recording |
Show related Persons records.