| Level | Item |
| Ref No | GUA/9/2/19/3 |
| Title | Scott Trust |
| Date | 2005 |
| Extent | Part of 1 VHS and part of 1 mp4 file (239.2 MB) |
| Creator Name | Guardian Newspapers Limited |
| Leafstorm |
| Shelton Fleming |
| Description | Promotional film for the Guardian focusing on senior figure's opinions of the introduction of the newspaper's berliner format.
Contains footage of interviews with the following senior Guardian figures: Paul Myners (Chairman, GMG), Liz Forgan (Chair of the Scott Trust); and Bob Phillis (Chairman, GMG).
Topics covered include: key developments in the history of the Guardian; the Scott Trust's role in the berliner decision making process; the tabloid format versus berliner format; how the new design will attract new readers and advertisers; the public perception of the Guardian and the fast launch of the new format.
The sound quality of the recording is poor.
Duration: 3 minutes 6 seconds. The film starts at 09.46 on the mp4 file. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Format | Electronic record |
| Video recording |
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