| Level | Item |
| Ref No | GUA/9/2/19/4 |
| Title | Vox pops |
| Date | 2005 |
| Extent | Part of 1 VHS and part of 1 mp4 file (239.2 MB) |
| Creator Name | Guardian Newspapers Limited |
| Leafstorm |
| Shelton Fleming |
| Description | Promotional film for the Guardian focusing on support for the berliner format from industry insiders, agencies and clients.
Contains footage of interviews with: Paul Thomas (Press Director, Mindshare); Steve Halford (Managing Director, Work Communications); Robert Peasnell (Managing Director, Barkers (London)); Claudia Collins (Press Director, MediaCom); John O'Keeffe (Executive Creative Director, BBH); Andrew Wilkinson (UK CEO, TMP Worldwide); Jenny Ibison (CEO, Euro RSCG Riley); Derek Morris (Vice Chairman, ZenithOptimedia); Steve Gray (Marketing Director, Chrysler Group UK); Val Moore (Joint Managing Director, Associates in Advertising) and Ivan Pollard (Partner, The Ingram Partnership).
Topics covered include: the importance of consulting the industry about the new format; the benefits of the new size; the individuality it gives the Guardian; benefits for the front page; the redesigned recruitment pages; the redesigned sports coverage; the introduction of full colour; the benefits for advertising; the impact on the perceived quality and stature of the newspaper and its anticipated success.
The sound quality of the recording is poor.
Duration: 5 minutes 26 seconds. The film starts at 13.46 on the mp4 file. |
| System Of Arrangement | e |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Format | Electronic record |
| Video recording |
Show related Persons records.