| Level | Item |
| Ref No | OBS/1/2/2/2/111 |
| Title | Marketing Department |
| Date | 1970-1987 |
| Extent | 3 files |
| Creator Name | The Observer Limited; Managing Director's Office; Roger Harrison |
| Description | General file concerning the work of the marketing department.
File 1
Covers the period 1983 to 1987. Contains correspondence, memorandum and reports concerning: offers of marketing services; Andy Cade invoices; BMRC survey; competitive promotion; marketing opportunities including merchandising; reciprocal advertising; student promotion; cinema advertising; press bureau formulation; reading and noting; advertising effectiveness reports; reader panel questionnaire; promotion proposal for recruitment; radio advertising; competitors; publishing and other ventures; advertising related sales figures; reading frequency; TV advertising; women readers; extented media list; audience profiles and targets; partwork promotion; promotional model; polls; advertising and circulation proposals; tobacco advertising; weekly reports; design/research programme; agency media bullitins and merchandising services.
Primary correspondents include: Roger Harrison; Jennie Beck; Elaine Turner; Nick Morrell and Gill Hart
File 2
Covers the period 1973 to 1982. Contains correspondence, memorandum and reports concerning: Young Observer promotion; advertising trends; competitor rate increases; promotional strategy; poster production; advertising of features; audience research/readership figures; launch of 4-section paper; publicity brochure production; impact of technological change; USA research visit; opinion polls; colour magazine advertising; ABTA convention, Pheonix; monthly budget statement; expenditure monitoring; competitors; promotion opportunities; merchandising service; column width changes; staff changes; radio advertising; award from Reader's Digest 10 Million Club; computer purchase; circulation figures; marketing plan; competitors; display advertisement revenue; economic trend forecast and C.S.S. computer timeshare contract.
Includes a copy of an advertisement from June 1980 promoting latest readership figures and report titled 'The Advertising Department 1975 onwards.'
Primary correspondents include: Roger Harrison; Jennie Beck; Nick Morrell, Judy Thomas; Ian D Smith; Brian Nicholson; Barbara Lewis; Chris Frost and John Selmon.
File 3
Covers the period 1970 to 1973. Contains correspondence, memorandum and reports concerning: advertising quotas; colour magazine forecast; advertisement and circulation performances; display advertising forecast; advertisement rates; readership figures; computer rental; service agreement with ITT regarding computer timesharing; conference report; circulation and advertisement revenue; promotional brochure; competitors; paging levels and giveaways/free sheets.
Includes a copy of a 1971 report titled 'A Recommendation to install a Computer Teletype Terminal for Media Scheduling Services.'
Primary correspondents include: Roger Harrison; John Selmon; A.J.Pitkin and A.G Pinches.
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| Access Status | Open |
| Format | Typescript |
| Manuscript |
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