| Level | Item |
| Ref No | OBS/1/2/2/2/112 |
| Title | Marketing Department - Internal reports 1980- |
| Date | 1980-1986 |
| Extent | 1 file |
| Creator Name | The Observer Limited; Managing Director's Office; Roger Harrison |
| Description | File concerning the Marketing department's internal reports.
Contains correspondence, memoranda and reports concerning: effectiveness of TV advertising; ABC figures; circulation versus expernditure analysis; promotion plans; attracting new readers and advertisers; effectiveness of marketing promotion; Observer magazine cost effectiveness; cover prices; Sunday standard; sales trends/market shares; Sunday quality circulations and circulation strength.
Also includes the following internal Observer reports:
'Attracting new Readers and Advertisers' 1985
'Marketing Implications of New Product Development and Promotion' 1984
'Assessment of the Effectiveness of Marketing Promotion' Jan-Mar 1984, July-Sept 1983,April-June 1983; Jan-Mar 1983;
'The Observer in the Eighties,'
'Sunday Quality Circulations,'1982
'The Market for a new London evening paper - Circulation and Audience,' August 1981
'Observer Colour Magazine: Further Analysis of the Reading and Noting Study on the 26 April 1981 issue'
'Research on the new Scottish Sunday newspaper,'April 1981
'The Observer Company Repoerts Service Research,' August 1980
'The Observer and Prestel,' May 1980
Primary correspondents include: Roger Harrison; Nick Morrell, Jennie Beck, Elaine Turner and Brian Nicholson. |
| Access Status | Open |
| Format | Typescript |
| Manuscript |
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