| Level | Item |
| Ref No | OBS/1/2/2/2/113 |
| Title | Marketing Department - External reports 1980- |
| Date | 1980-1987 |
| Extent | 1 file |
| Creator Name | The Observer Limited; Managing Director's Office; Roger Harrison |
| Description | File primarily concerning the Marketing department's external reports.
Contains correspondence, memorandums and reports concerning: national readership survey figures; reading and noting studies; audience research; Observer cost effectiveness figures; TV and press expenditure by competitors; advertising forecasts; Britain Observed questionnaire; ITV penetration figures and Mediatel media service.
Also includes the following:
The Observer Colour Magazine from 4 March 1984 which includes the first part of a new series on British Cookery by Jane Grigson.
'Quality Media Databank Volume 7: National Readership survey January to December 1983'
The Observer Colour Magazine from 28 November 1982
'Assessment of the Effectiveness of Marketing Promotion' October to December 1982
'Growth of ITV 1951-1971' by Davidson Pearce Ltd, Sept 1982
'Bank Manager's survey' by Audience Selection, April 1982
'The market potential for a new London evening newspaper' by MORI, December 1981/January 1982
'How to tell left from right: Recent noting and reading studies on the Observer Magazine'
'The market potential for a new London evening newspaper: Qualitative stage,' by MORI, Autumn 1981
'Observer Magazine Partworks' by Social Surveys (Gallop Poll) Ltd, 24-29 September 1980
'A qualitative investigation of attitudes towards Sunday colour magazines' by Q-Search, August 1980
Primary correspondents include: Roger Harrison; Jennie Beck; Gill Hart; Ian D Smith, Donald Trelford, Judy Thomas and Gladys Delgado. |
| Access Status | Open |
| Format | Typescript |
| Manuscript |
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