| Level | Item |
| Ref No | OBS/1/2/2/2/17 |
| Title | Advertising - colour magazine |
| Date | 1971-1986 |
| Extent | 1 file |
| Creator Name | The Observer Limited; Managing Director's Office; Roger Harrison |
| Description | General file on Observer Colour Magazine advertising and supplements. Contains correspondence and memorandums relating to a China marketing conference, looking at opportunities with China for UK businesses, sponsored by the Observer. The conference was organised following the publication of a China business supplement by the newspaper.
Further correspondence, memorandums and reports relate to advertising and supplements including; the integration of the magazine with supplements; the space allocated to advertising in the magazine; pop poster inserts; profitability reports; international special supplements; the size of the magazine; details of circulation; complaints received regarding advertising including reproduction complaints; regional advertising pages; the introduction of a gloss cover; competition with other national newspaper magazines.
Primary correspondents include: Roger Harrison; Reg Bloom; Nick Morrell; John Nuttall-Smith; Jeff May. |
| Access Status | Open |
| Format | Typescript |
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