| Description | Colour advert with sound featuring montage footage. Caption and commentary: 'An eye for keeping you ahead of the times.'
a. First 'teaser' advert, featuring clips including Nazi soldiers; the front page of Peter Wright's 'The Spy Catcher' autobiography and a a closing prison cell door. The clips are cut off by a red line graphic, which turns into an unexplained "M", while the voiceover says 'Keep an eye out this Sunday for M.'
The advert begins at 0.05 on the mp4 file. Duration: 20 seconds.
b. Second 'teaser' advert, similar to verison (a), but focussing on arts coverage and featuring a clip from 'The Shining' and clips of Tina Turner and an opera singer performing.
The advert begins at 0.35 on the mp4 file. Duration: 25 seconds.
c. Full 'reveal' advert, combining versions (a) and (b) above and finishing with the tagline/commentary: "Keep an eye out for the first Sunday magazine with spine: M, this Sunday and every Sunday with the Observer.
The advert begins at 01.05 on the mp4 file. Duration: 33 seconds.
d. Full advert on a separate VHS and mp4, without red line graphic or Magazine reference. Tagline and commentary read: "The Observer: An eye for keeping you ahead of the times". Produced by Yellowhammer.
The advert begins at 0.07 on the mp4 file. Duration: 33 seconds. |