| Level | Item |
| Ref No | OBS/9/1/1/86 |
| Title | P.F.A. |
| Date | November 1996 |
| Extent | 3 VHS and part of 3 mp4 files (82.6 MB, 8.7 MB, 127.3 MB) |
| Creator Name | The Observer Limited, 1917-1993 |
| St Luke's |
| Description | Colour advert with sound, promoting the feature 'The A-Z of our times' in The Observer.
a. Shows four people each holding up a red sign that reads 'P.F.A.' addressing the camera directly with their interpretation of what 'P.F.A.' is.
Commentary: "P.F.A. is a chromosome mutating drug, bought on the black market and used by transvestites."
"P.F.A. means 'Pre Family Adult', y'know young, free and single."
"P.F.A. means [adulterer]."
"Rubbish! P.F.A. stands for Post Football Agro"
The screen is then split to show all four people talking with their sign with the following commentary;
"The cultural trends that have shaped every one of us in the past two decades defined in 'The Encyclopedia of our Times', part one this Sunday in the Observer."
The advert shows a split-screen graphic in white and yellow and the following strap line: 'Exclusive. The A-Z of our times, 1979-1996. The Observer, Sunday 17 November 1996''.
The advert ends with one of the four characters removing an adhesive layer of the P.F.A sign she held up previously to reveal the word 'TRUE' and says "Still single".
The advert starts at 6.07 on the mp4 file. Duration: 30 seconds.
b. Duplicate of version (a).
The advert starts at 0.10 on the mp4 file. Duration: 30 seconds.
c. Duplicate of version (a) but with poorer sound and picture quality.
The advert starts at 8.32 on the mp4 file. Duration: 30 seconds. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | a. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/71/1b; OBS/9/1/1/71/2b; OBS/9/1/1/71/6d; OBS/9/1/1/72d; OBS/9/1/1/74b; OBS/9/1/1/78e; OBS/9/1/1/79b-c; OBS/9/1/1/80c; OBS/9/1/1/81b; OBS/9/1/1/83; OBS/9/1/1/84a and OBS/9/1/1/85b.
c.Also included on the VHS and mp4 file are Guardian adverts GUA/9/1/1/34/1g, GUA/9/1/1/34/2c, GUA/9/1/1/34/2d, GUA/9/1/1/34/3c, GUA/9/1/1/34/3/d, GUA/9/1/1/34/4d, GUA/9/1/1/34/4e, GUA/9/1/1/34/5c, GUA/9/1/1/34/5d, GUA/9/1/1/36b, GUA/9/1/1/37c, GUA/9/1/1/39d, GUA/9/1/1/39e and Observer adverts OBS/9/1/1/80e, OBS/9/1/1/81d, OBS/9/1/1/78h, OBS/9/1/1/82c, OBS/9/1/1/87/1c and OBS/9/1/1/85c. |
| Format | Electronic record |
| Video recording |