| Level | Item |
| Ref No | OBS/9/2/10 |
| Title | The Observer Briefing |
| Date | 2005 |
| Extent | 1 VHS and 1 mp4 (153.7 MB) |
| Creator Name | The Observer Limited, 1917-1993 |
| Guardian Newspapers Limited |
| Shelton Flemining Associates Ltd |
| Description | Various marketing films relating to the Guardian and the Observer.
Film 1
Promotional film featuring discussions on the Guardian Berliner format and the upcoming re-launch of the Observer. Some interviewed at the Newsroom.
Those interviewed include: Mervyn Davis (group chief executive, Standard Chartered plc); Robert Saville (creative director, Mother); Simon Marquis (chairman, ZenithOptimedia); Brendan Fitzmaurice (managing director, WH Smith News); Dawn Airey (managing director, Sky Networks, BSkyB); Neil Jones (managing director, Carat); Chris Locke (UK group trading director, Starcom); Jim Hytner (marketing director, Barclays); David Cooke (senior buying manager, News & magazines, Tesco Stores Ltd).
Topics covered in the interviews include: the launch of the new Berliner format; the effect on sales figures; advertising possibilities; the use of colour; the success of the Berliner; the prospects of the re-launch of the Observer.
Duration: 3 minutes 45 seconds. Starts at 14 seconds. Finishes at 4 minutes 1 second.
Film 2
Promotional film for the Observer and its newspaper supplements. Featuring front pages, headlines, articles and quotes about the newspaper, the Observer Food Monthly, the Observer magazine, Observer Music Monthly, the Review and Sport Monthly.
Features the backing music 'Vertigo' by U2.
Also contains video footage which relates to the front pages and articles shown. Footage includes: Iraq War coverage; news features; cookery programmes from Nigella Lawson, Jamie Oliver and Gordon Ramsey; music videos by Robbie Williams, Outkast and The Streets; the successful bid for the 2012 Olympic Games; football and cricket matches; and a short clip from the Abba to Zappa television advert for the Observer Music Monthly.
The promotional film finishes with a question on the future of the paper.
Duration: 3 minutes 17 seconds. Starts at 4 minutes 4 seconds. Finishes at 7 minutes 21 seconds.
Film 3
Promotional film featuring short video diaries from Observer readers. All subjects discuss the role of the Observer newspaper on a Sunday.
Features video diaries from the following who are named in the film: Mark Sands; Karin with family; Rob and family; and Chris.
Contains footage of the diarists undertaking tasks they associate with Sundays including: reading the newspaper; preparing brunch; gardening; relaxing; and socialising.
Duration: 5 minutes 4 seconds. Starts at 7 minutes 25 seconds. Finishes at 12 minutes 29 seconds.
Total duration: 12 minutes 47 seconds. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Format | Electronic record |
| Video recording |
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