| Level | Item |
| Ref No | OBS/9/1/1/71/1 |
| Title | News / Review / Preview |
| Date | June-November 1995 |
| Extent | Part of 1 VHS, 1 DVD and 1 mp4 (47.6 MB) & Part of 1 VHS and 1 mp4 (82.6 MB) |
| Creator Name | The Observer Limited, 1917-1993 |
| Description | Two copies of an advert advertising the news, review and preview sections of the Observer in turn Each section has its own background music:
a. This is an advert in four parts, with the final sentence of each part is written across the screen as a tagline.
The first part shows grainy war footage of armed soldiers - with one man being dragged away by another. Commentary: "You don't risk your life reviewing the latest paperbacks. The news section: where the real journalists work." It ends with a shot of the newspaper on the ground, with broken glass scattered over it.
The second part shows an academic in an old fashioned study. Commentary: "What follows is for the benefit of the rest of the Observer." There follows the dictionary definition: "Analyse: to see beyond the glaringly obvious", read aloud in a female voiceover and written across the screen over [reversed] footage of a books 'falling' up a flight of stairs. The academic continues: "The Review: the wood, not the trees" and the part-advert ends on a shot of the review section with a pair of glasses resting on top.
The third part shows a young man being kissed by two women, as verbs in the past tense appear on the screen around them - the 'ed' at the end of each highlighted in pink. The three share the commentary as the camera speeds through a series of bars and cafes and returns to them: "The other sections are written in the past tense. They're history. Preview: your guide to the next seven tomorrows."
The advert is finished off with an animated spread of the paper and all its supplements and the commentary: "The Observer, set your alarm this Sunday." This version has a long end-frame and no sound for last few seconds.
The advert starts at 01.00 on the mp4 file. Duration: 50 seconds.
b. Duplicate of version (a), but with a shorter end frame, on a separate VHS and mp4 file. The advert starts at 0.39 on the mp4. Duration: 40 seconds. |
| Access Status | Open |
| Access Conditions | Access in the reading room at Kings Place via the GNM Digital Repository. |
| Related Material | a. Also included on the VHS, DVD and mp4 file are Observer adverts OBS/9/1/1/71/2a; OBS/9/1/71/6a; OBS/9/1/1/72c; OBS/9/1/1/73 and OBS/9/1/1/74a.
b. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/71/2b; OBS/9/1/1/71/6d; OBS/9/1/1/72d; OBS/9/1/1/74b; OBS/9/1/1/78e; OBS/9/1/1/79b-c; OBS/9/1/1/80c; OBS/9/1/1/81b; OBS/9/1/1/83; OBS/9/1/1/84a; OBS/9/1/1/85b and OBS/9/1/1/86a. |
| Format | Electronic record |
| Video recording |