| Description | Two copies of an advert advertising the news, preview and review sections of the Observer in turn. Each section has its own background music:
a. This is an advert in four parts, with the final sentence of each part is written accross the screen as a tagline.
The first part shows grainy footage of armed soldiers - with one man being dragged away by another, with the commentary: "You don't need a flak jacket to investigate fringe theatre. The news section: where the real journalists work." It ends with a shot of the newspaper on the ground, with broken glass scattered over it.
The second part shows a young man being kissed by two women, as verbs in the past tense appear on the screen around them - the 'ed' at the end of each highlighted in pink. The three share the commentary as the camera speeds through a series of bars and cafes and returns to them: "The other sections are written in the past tense. They're history. Preview: your guide to the next seven tomorrows."
The third part shows an academic in an old fashioned study with the commentary: "What follows is for the benefit of the rest of the Observer." There follows the dictionary definition: "Erudite: in possession of scholarship and knowledge" written across the screen over [reversed] footage of a books 'falling' up a flight of stairs, and read aloud in a female voiceover. The academic continues: "The Review: the bit that uses the big words" and the part-advert ends on a shot of the review section with a pair of glasses resting on top.
The advert is finished off with an animated spread of the paper and all its supplements and the commentary: "The Observer, set your alarm this Sunday."
The advert starts at 0.07 on the 'flak and hidden' mp4 file. Duration: 40 seconds.
b. Duplicate of version (a), on the same VHS and mp4 file. The advert starts at 01.28 on the mp4. Duration: 40 seconds. |