| Level | Item |
| Ref No | OBS/9/1/1/71/6 |
| Title | Preview |
| Date | May-August 1995 |
| Extent | Part of 1 VHS, 1 DVD and 1 mp4 (47.6 MB) & Part of 3 VHS and 3 mp4 (260.4 MB, 82.6 MB & 2.3 MB) |
| Creator Name | The Observer Limited, 1917-1993 |
| Chiat/Day, 1968-1995 |
| Description | Adverts advertising the Preview section of the Observer.
a. The advert shows a man in sunglasses holding up a copy of the newspaper and then leaning into the camera and reading the commentary. Verbs in the past tense appear on the screen around him with the 'ed' at the end of each highlighted in red. The camera then speeds through a series of bars and cafes before coming to rest on a fish tank, over which the tagline "Preview: with the Observer this Sunday" is written. Commentary: "There are six sections in this Sunday's Observer; five of them are history. The Observer Preview: your guide to the next seven tomorrows."
The advert starts at 0.18 on the mp4 file. Duration: 20 seconds.
b. A shorter, faster copy of version (a), with a slightly different commentary: "There are six sections in this Sunday's Observer; five of them are history. Preview: your guide to the next seven tomorrows." The advert starts at 0.07 on a different mp4. Duration: 10 seconds.
c. A faster copy of version (a), with the written tagline replaced with a copy of the supplement superimposed on the moving footage, and the words: "your guide to the next seven tomorrows." The advert starts at 0.29 on the same mp4 as version (b). Duration: 10 seconds.
d. Duplicate of version (c), but with the original tagline. The advert starts at 0.14 on a different mp4. Duration: 10 seconds.
e. Duplicate of version (d) on a separate VHS and mp4. The advert starts at 0.04 on a separate mp4. Duration: 10 seconds. |
| Access Status | Open |
| Access Conditions | Access via GNM Digital Repository. |
| Related Material | a. Also included on the VHS, DVD and mp4 file are Observer adverts OBS/9/1/1/71/1a; OBS/9/1/1/71/2a; OBS/9/1/1/72c; OBS/9/1/1/73 and OBS/9/1/1/74a.
b-c. Also included on the VHS and mp4 file is the source footage at OBS/9/1/1/71/8.
d. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/71/1b; OBS/9/1/1/71/2b; OBS/9/1/1/72d; OBS/9/1/1/74b; OBS/9/1/1/78e; OBS/9/1/1/79b-c; OBS/9/1/1/80c; OBS/9/1/1/81b; OBS/9/1/1/83; OBS/9/1/1/84a; OBS/9/1/1/85b and OBS/9/1/1/86a. |
| Format | Electronic record |
| Video recording |