| Description | Contains a report on the readership of the Observer newspaper compiled from various sources including the National Readership Survey (NRS), Audit Bureau of Circulations (ABC), Business Media Research Committee (BMRC) and BRAD undertaken between 1980 and 1986.
Areas covered by the report include age, sex, class and region of Observer readers (including separate figures for the magazine) in comparison to other Sunday newspapers and net coverage in the Sunday quality market.
The report also includes summary results from the 1984 Businessman Survey and Observer Colour Magazine reading and noting studies, July 1980 - March 1984. |