| Description | General file of correspondence and reports relating to readership surveys on the Observer. Includes: correspondence between the Jennie Beck (Observer marketing and circulation controller) and the Joint Industry Committee for National Readership Surveys (JICNARS) concerning differences in circulation and readership performance during 1985, January 1985 - January 1986; JICNARS report on the findings of a telephone readership survey relating to the launch of the News on Sunday in May 1987; a report by Advance Intelligence titled 'Opinion Formers - debrief summary notes on a study for the Observer Business news', 8 July 1986 and a press release and article for the Harris Research Centre on 'Britons Observed' a seven part series on the results of a survey into a British way of life, October 1984. |