CalmView: Record

Level	Item
Ref No	OBS/9/3/1/7
Title	Presentation by Jennie Beck (Observer marketing and circulation controller) and Peter Bowman (media research manager - Wright Collins Rutherford Scott) on newspaper market research surveys
Date	3 April 1987
Extent	1 file
Creator Name	The Observer Limited
Creator Name	Wright Collins Rutherford Scott
Description	Bound copy of the joint presentation with slides given at the Media Research Group 1987 Conference held in Venice in April 1987. The presentation titled 'It's not what you ask, or even how - it's who?' includes discussion and critique of the 1986 Businessman Survey and 'businessmen' research in general.
Access Status	Open
Format	Printed document
Format	Photograph