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Hierarchy Browser
OBS - Records of The Observer newspaper
1 - Management records
2 - Finance records
4 - Personnel records
6 - Editorial records
7 - Production records
8 - Circulation and distribution records
9 - Marketing records
1 - Advertisements
2 - Promotional films
3 - Market research
1 - Readership surveys
1 - Observer Colour Magazine reading and noting checks
2 - Observer Colour Magazine noting and reading study
3 - Observer reading and noting survey
4 - Readership profile of the Observer
5 - Observer monthly readership figures
6 - Observer readership figures research
7 - Presentation by Jennie Beck (Observer marketing and circulation controller) and Peter Bowman (media research manager - Wright Collins Rutherford Scott) on newspaper market research surveys
8 - Attitude and image study for the Observer
5 - Marketing department plans
10 - Advertising records
12 - Objects
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